Positioning in the competitive environment
How do I differentiate from competitors
Which customer groups do I address and which criteria are decisive for purchase
How does my product, flight, portray itself and which further products do I offer, e.g. hotels
What does my network and schedules look like
Which media channels do I use to communicate the defined message
Which distribution channels do I set up, which do I concentrate on
Which pricing policy do I pursue and how is it implemented by yield and revenue management
John Kohlsaat, Founder of Ciacon