Brand positioning and development
Development and implementation of commercial strategies
Development of communication for traditional and new media channels, media planning, market researches well as leadership of the relevant departments and agencies
Development of new customer segments, such as business customers with easyJet
Construction of new distribution channels such as intermediary systems for private and business customers
Implementation of trade marketing and distribution measures in Germany
Implementation of alternative sales organisations
Building the company image and brand awareness through representation in the relevant media
Representation of airlines amongst political and economic institutions and partners, such as tourism boards and airports
Leadership of the relevant PR agencies
Development of new products in various consumer goods industries as well as construction and leadership of the respective organisations.
Development of design and packaging in conjunction with specialist agencies
Introduction of products to the market.
Development and implementation of pricing strategies
Completion of profit maximisation measures
Decisions regarding new routes, aircraft allocation within a region and new bases
Verification of route profitability and completion of measures for route optimisation like capacity reduction on routes and flights
Development and optimisation of flight schedules
Management of price and yield in close association with yield management
John Kohlsaat, Founder of Ciacon